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How Bad is Tumblr’s Porn Problem?

on May 20, 13 • by • with No Comments

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If you’ve ever been to a shitty beach town, you’ve no doubt witnessed a sunburnt drunk guy stumbling around a Skee-ball alley wearing a t-shirt that says:

I don’t have a drinking problem:
I drink. I get drunk. I fall down.
No problem.

I think that’s how Yahoo! is thinking about Tumblr’s porn problem. It’s obvious Tumblr has a “problem,” it’s just that Yahoo! doesn’t care (or pretends to not care) about it.

But whether they admit it or not, Yahoo! is going to have to deal with the crazy amount of NSFW content on their newest toy. Because there is a whole hell of a lot of porn on Tumblr, and (non-endemic) advertisers tend to avoid the category aggressively.

Just how much porn does Tumblr have? I’ll use a standard industry metric:  it’s, like, a lot.

The percentage of their traffic that is porn-related is impossible to say, but when one (in this case me) searches for Tumblrs tagged for “porn,” one gets this:

TumblrPorn

I’ll say.

In fact, there’s so much porn on Tumblr that they can’t even list all the results for blogs that distinguish themselves for being “not porn.”

Tumblr1

Btw, I’ve done extensive research into the topic, and I can tell you that most of these are also porn.

Even as one narrows his (again, me) search to more specific sub-genres within the extended porn family, one is once again reminded of the sheer volume of skin in the Tumblr catalog:

TumblrMilf

Trust me, one (me) can get SUPER-granular (because I care) here and not run out of blogs on a super broad variety of very, very specific topics.

Suffice to say that no matter what your kink is, there’s a Tumblr for that. College girls, high school dudes, foot fetishes, yoga pants – Tumblr has the full spectrum of porn covered (I would provide a much more extensive list if I had two things:  1. more time to spare, and 2. an office door I could close).

Why does Tumblr have so much porn?

Because purveyors o’ porn are some of the best digital marketers in the world, and they were early adopters of message boards, email, groups, search, etc. You name it – porn was there and there early. They get there first and scale it until it stops working. Thus it totally makes sense that they would be the first to adopt and proliferate inside of social, blogging, social blogging or however you want to categorize Tumblr.

So while Yahoo! might not worry about their porn problem, they do have an issue to deal with.

Perhaps it’s a challenge, or perhaps it’s an op-porn-tunity.*

 

 

*I’m really sorry.

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